Tell us about yourself and your music
By David Hales – Founder/Songwriter/Guitarist/Vocalist –
I grew up in Southern Virginia playing sports. Rock & Roll was strongly frowned upon in my household, yet it captivated me at an early age and I yearned for it – constantly!
I remember exactly where I stood and how old I was when I first heard “You Shook Me All Night Long” by AC/DC. It blew my mind and I probably played it 20 times in a row. I could not get enough Rock & Roll.
It wasn’t just Hard Rock that pulled me in, but various types of Rock which had stories I could relate to. The songs I gravitated toward had some sort of hook and stirred different emotions within me. Little did I know, the bands/artists I loved (subconsciously) molded me as a songwriter. Be it truth, fantasy or fiction, Sonic Fuel’s music is based on life experiences including but not limited to heartbreak, loss, perseverance, resilience, serendipity, and angst.
Talk to us more about your latest release
“Scream” is a non-stop, driving, heavy-guitar Rock song dedicated to those who have been the victim of violence, oppression, social and criminal injustice, and even genocide. It demands the end of a broken “system” and celebrates the end of that system by crying out to the world “The Reign Is Over!”
What inspired you to write this release?
- The Holocaust
- Oppressed children born into poverty with little to no hope of enjoying even the simplest of life’s pleasures or being able to thrive in society.
- Innocent men who were sentenced to prison for decades on wrongful convictions due to a corrupt & broken criminal justice system.
Describe the writing and recording process
The idea to write a song called “Scream” and (somehow) express the anger and compassion I felt for the victims happened over time. One night after watching a story about an innocent man who had been thrown in prison for 30 years, I found myself fighting back tears and literally screamed at the TV. At that point, the song was born. The chorus came to me rather quickly (which is unusual). The demo was actually played on acoustic guitar. Getting the guitar tones we felt the song warranted was the key during the recording process. I initially felt as though the signature riff I wrote was too long, but it worked out in the end. Shout out to (session) guitarist Andy Wood who did the demo justice – and then some! Andy used a Diezel VH4. A vintage Marshall JCM 800 was also used for layering the chorus guitars.
Any plans to release a video?
Any plans to hit the road?
Everything hinges on how well our new singles and the album are received by the public. It also depends on how long the CoVid 19 pandemic stays around. We do not have a label or Management at this point and have just emerged on the Rock scene. Sonic Fuel has not performed live. The release concert scheduled back on June 6th was canceled due to CoVid 19. We’re simply trying to get some traction just like every new band out there. A 2Yr. world tour would be the best-case scenario. :)
As an indie artist, how do you brand yourself and your music to stand out from the rest of the artists out there?
Sonic Fuelhas somewhat of a “throwback” sound, yet not exactly like that of any particular band. The music is true, pure, imperfect Rock & Roll. Every lyric is sung with emotion and purpose. The music was created by real musicians with real instruments; not created by a beatbox, samples, or machines.
Who have you been listening to lately?
The Cult, Crowded House, Blackberry Smoke, Oasis, Thundermother, Cream.
Who are your biggest influences?
AC/DC, BoDeans, Foo Fighters, Brother Cane, Collective Soul, Tom Petty & The Heartbreakers.
Tell us about your passions
- Seeing my only child, Seth Mason Hales grow up to become a kind soul, a productive member of society and a great musician.
- A killer cup of coffee.
- Top shelf Kentucky bourbon
- (American) football
- Great restaurants.
What else is happening next in your world?
Working to get Sonic Fuel’s music out to the world, be in through streaming services, radio programs, YouTube, Social Media, and live performances.
I also want a Gretch Malcolm Young Signature Jet axe. (Maybe Santa will dig a Sonic Fuel tune)…
Thanks for an awesome interview, Sonic Fuel