Marketing works when you focus, not when you're everywhere. Here are the platforms actually worth your time - short-form video, YouTube, streaming, email, and reviews - and how to …
You don't need marketing experience to promote your music online - you need to cover 4 fundamentals: a dedicated presence, an email list, press, and content. Here's what each …
An album's success is decided as much by the promotion around it as the music itself. Here's a 5-stage DIY plan covering everything from distribution to press - no manager …
None of these mistakes look fatal in the moment - that's exactly why they're worth knowing before you make them. Here's what actually costs you followers, and the fix for each.
Online music promotion has 10 channels worth your time - some barely existed a decade ago, some have changed completely. Here's what actually works now, not in 2016.
You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.
Before you chase a record deal, build the fan base that makes you worth signing. Gigging, a real website, streaming, social media, a mailing list, and music reviews - here's how …
SoundCloud still matters for indie and hip-hop artists - especially now that its fan-powered royalty model rewards real listeners. Here's how to actually use it to grow, not just …
You don't need a marketing budget to get your music heard - just a plan. Here's exactly how to promote your music online for free (or close to it), from social media to your first …
Streaming is where most new fans discover music now - and where most of them decide whether you're worth following. Here's how to actually use the major platforms, not just upload …