Guala Armani

North Carolina based rapper/producer Guala Armani is a true artist, a rare case, in a time where few can truly create. His rise is coming at a crucial time; mainstream rap is becoming increasingly homogenous, sacrificing soul and creativity for efficiency and popularity. Guala Armani bucks the modern norm, as he keeps both the production and lyricism at the forefront of his songs, while also giving it a vibe – an essential element in new wave production. Few other artists take such a creative approach in blending styles and crafting lyrics. Guala makes his intricate sound seem so effortless. His signature laidback delivery, layered over an assuming beats, makes his music beautifully addicting, creating a timeless classics from scratch. Guala’s lyrics reflect the level of nonchalant confidence he’s on, without losing that poignant yet scattered flow he utilizes so well. Music has been a creative outlet for Guala Armani to stay motivated through the best and worst parts of life. His songs are intricate and filled with original ideas that are characteristics of a generational, one-of-a-kind artist. Each lyric and beat are written with purpose. Guala Armani’s music is layered and lyrical that tells stories of flaws, strengths, ideas, and beliefs. This layered approach distinguishes his music from other hip-hop/rap artists and is a staple in Guala Armani’s songs.