Music Promotion

Straight answers on the parts of the music business nobody teaches you: building a team, writing a bio that actually gets read, getting press without a publicist, marketing between releases, and the production side of getting a track release-ready. No gatekeeping, no agency-speak - just what actually works for independent artists doing this without a label behind them.

5 Home Studio Tips for a Pro Sound on a Bedroom Budget featured image

5 Home Studio Tips for a Pro Sound on a Bedroom Budget

You don't need a professional studio to make music that sounds like it belongs on one. Here are 5 practical fixes for your home setup, from headphones to soundproofing to the …

How to Get a Music Manager: 5 Things to Fix Before You Go Looking featured image

How to Get a Music Manager: 5 Things to Fix Before You Go Looking

You don't find a music manager by asking around - you attract one by becoming worth managing. Here are the 5 things to get right first, how to vet one once offers start coming in, …

Signing an Indie Label Contract Without a Music Manager featured image

Signing an Indie Label Contract Without a Music Manager

You don't need a manager to sign with an indie label - you need to know what's actually in the contract. Here's what to check before you put your name on it.

Before You Sign: The Music Manager Contract Checklist (And What to Ask First) featured image

Before You Sign: The Music Manager Contract Checklist (And What to Ask First)

A manager works for you, not the other way around - so treat the first meeting like an interview, then run the actual contract through this checklist before you put your name on …

How to Make Music From Scratch: A Newbie's Gear and Setup Guide featured image

How to Make Music From Scratch: A Newbie's Gear and Setup Guide

You don't need to understand everything before you start - you need the right basic gear and a willingness to make something bad first. Here's exactly what to buy and how to set it …

Music Agent vs. Music Manager: What's the Real Difference? featured image

Music Agent vs. Music Manager: What's the Real Difference?

Booking agent, talent agent, music manager - the titles get thrown around interchangeably, but the jobs, the licensing, and the cuts they take are genuinely different. Here's the …

10 Real Ways to Promote Your Music Online in 2026 featured image

10 Real Ways to Promote Your Music Online in 2026

Online music promotion has 10 channels worth your time - some barely existed a decade ago, some have changed completely. Here's what actually works now, not in 2016.

Who Actually Reads Your EPK (And What They Need From It) featured image

Who Actually Reads Your EPK (And What They Need From It)

Bookers, radio, promoters, and reporters all open your EPK looking for different things. Here's what each one actually needs to see - plus the contact-info mistake that quietly …

Manager, Booking Agent, or Road Manager: Who Do You Actually Need? featured image

Manager, Booking Agent, or Road Manager: Who Do You Actually Need?

As your career grows, so does the list of confusing job titles around you. Here's what each one actually does, and in what order you're likely to need them.

Music Promotion Strategies for Indie Artists Without a Music Manager featured image

Music Promotion Strategies for Indie Artists Without a Music Manager

You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.

What Percentage Should Your Music Manager Actually Get? featured image

What Percentage Should Your Music Manager Actually Get?

15-20% is the standard range, but the right number depends on your stage, your team, and what income it's actually calculated from. Here's how to think about it before you sign.

Music Reviews and Other Methods of Music Promotion That Actually Work featured image

Music Reviews and Other Methods of Music Promotion That Actually Work

Before you chase a record deal, build the fan base that makes you worth signing. Gigging, a real website, streaming, social media, a mailing list, and music reviews - here's how …