Music Marketing

The Basics of Creating a Marketing Plan for Your Music

Every day, thousands of businesses use online marketing to reach their target audience. There’s no reason why you can’t apply some of these same techniques to your musical career. By taking the time to create a marketing plan for your music, you have a better chance of making a name for yourself and getting people to listen to your music.

So, if you want to succeed, you should consider using music marketing to your advantage. You can start with this short guide on creating a marketing plan for your music.

There are several elements that you will use in order to achieve your goals. This includes the following:

  • Fan Magnets
  • Email Marketing
  • Paid Advertisements
  • Social Media Marketing

Each of these elements work together to help you attract a larger audience. But, you’ll first need a website. There are several affordable options for building a website with no web design experience. Consider using WordPress or Wix to get started.

You just need a basic site that reflects your style or image. You should be able to get one of these sites created within a day. Once you have the website in place, you can move forward with the following areas.

Using Fan Magnets to Build Your Email List

A fan magnet, referred to as a lead magnet in traditional marketing, can be used to help grow your email list. An email list is a list of people that have agreed to receive future emails from you. You can use this list to let people know when you release new music or have an upcoming gig. But, you will first need to build this list.

For this, you will use a fan magnet. A fan magnet is an irresistible offer that people will want. But, in order to receive this offer, they need to join your mailing list.

So, decide on what you want to offer. Generally, you’ll want to offer something that you can give without spending any money. This makes free music downloads a great option.

You could upload exclusive tracks to SoundCloud and keep them private for people with the right URL link. You’ll then present this link to people after they’ve signed up to join your mailing list.

To create the lead magnet, you’ll need to create a web page promoting the offer. In about 300 words, summarize why people should download your music. Include a form on the page for joining your mailing list.

If you’ve built your website using WordPress or Wix, you can use plugins to add the form and to provide the URL link. You can even find plugins for storing your mailing list.

Using Email Marketing to Keep Your Fans Informed

Now that you’ve got a mailing list, you can use it to keep your fans informed. There are several options for managing your mailing list and sending out emails. You can do everything manually, which will require a lot of work, or you can use affordable email marketing platforms.

You should send out new emails whenever you release new music or book a new tour. This is a great way to ensure that your fans know about these events as early as possible.

If you need help coming up with an email marketing strategy, take a moment to watch this tutorial. If you don’t have time right now, then bookmark this article and watch the video at a later time:

Using Paid Advertisements to Reach a Larger Audience

Along with the previous steps, you should consider using paid advertisements to reach a larger audience. This can be incredibly helpful when you are first starting out. It’s not always easy to build a fan base from scratch. With paid ads, you’ll reach more people at a quicker rate.

You can use your paid ads to direct people to your fan magnet. They’ll sign up to your mailing list, download your music, and become a new fan.

Using Social Media Marketing to Grow Your Fan Base

You can also use social media marketing to grow your fan base. Create a business account on the top social media platforms, including Facebook and Instagram. You don’t need to use every social media platform, but you should at least use those two.

With social media marketing, you’ll do more than just share posts related to your own music. You’ll need to post every day, which means that some of your posts will cover other topics. This could include posts related to other musicians or interesting articles that you’ve found online that you think your fans would like to read.

Final Thoughts on Creating a Marketing Plan for Your Music

Creating a marketing plan for your music is not difficult. This simple layout includes a fan magnet, a mailing list, regular emails, paid ads, and social media advertising. If you start treating your musical career like a business, you have a good chance of actually making a name for yourself.

Get started today. Build your website and start creating your own marketing plan.

Need more fans? Need more plays and streams? You know your music is good, but how do you get it heard?

If you're looking for a way to get more out of your music game, here are our best performing music promotion strategies... all in one pretty package

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Once you have the Music Marketing Jumpstart Kit, you'll know exactly what you need to do to take your music to the next level.

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