Real ways to build and monetize an audience as an independent artist - email lists, social strategy, alternative income streams, and the promotion tactics that still work once the algorithm stops doing you any favors.
Online music promotion has 10 channels worth your time - some barely existed a decade ago, some have changed completely. Here's what actually works now, not in 2016.
You don't need a manager to start a music career - you need to do the things a manager would eventually help with anyway. Here's exactly how to promote yourself until that changes.
Before you chase a record deal, build the fan base that makes you worth signing. Gigging, a real website, streaming, social media, a mailing list, and music reviews - here's how …
SoundCloud still matters for indie and hip-hop artists - especially now that its fan-powered royalty model rewards real listeners. Here's how to actually use it to grow, not just …
You don't need a marketing budget to get your music heard - just a plan. Here's exactly how to promote your music online for free (or close to it), from social media to your first …
Streaming is where most new fans discover music now - and where most of them decide whether you're worth following. Here's how to actually use the major platforms, not just upload …