There are some forms of music promotion that require careful planning, research, and money. Luckily, there are also plenty of solutions that don’t require a lot of effort on your part.
You can promote yourself through social media, update your artist biography, create music videos, or even hire a writer to create a music review. You can do more to promote your music. But, it will require work. Some of these solutions will require a time commitment while others will require a financial commitment. Either way, you should always set a budget when using a promotion strategy.
When you’re a struggling musician, you don’t want to have to spend a fortune on promotion. The following solutions will help you reach more people and build your fan base without breaking your bank.
Update Your Artist Biography
If you have music on SoundCloud, Spotify, or any other streaming site, then make sure that your artist biography is up to date. Discuss your latest projects and tours. This ensures that you remain relevant. You don’t want a potential music manager or music industry insider to research your music and think that you’re no longer active due to an outdated bio.
Before you can update any information on Spotify, you’ll need to verify your identity. For details, check out this video:
For details regarding other streaming sites, you should check the links in the footer of their homepage. You’ll likely find a link for artists or producers.
Join Facebook Groups
Another way to promote your music is to join Facebook groups in your area that are dedicated to the local music scene. Become active in these groups. This could also help you establish your own connections. Networking and gaining contacts is a skill that can be incredibly beneficial later on in your career.
Along with joining social media groups and becoming more active online, you should also spend time trying to gain new followers. Posting on a regular basis is one of the most efficient ways to gain new followers. As people share and like your content, you will naturally gain new followers on Facebook, Twitter, Instagram, and any other social media platform that you use.
Stream Your Music Online
Every musician should upload their music online. You don’t have to upload all of your tracks, but you should have some songs available for listening. Otherwise, you’ll have trouble attracting new fans. Sure, touring and playing gigs can help you establish a larger audience, but you will also need to take advantage of music streaming sites.
Getting your music out to as many people as possible is one of the main benefits of these online promotion strategies. After you’ve uploaded your music to these sites, you can share it on Facebook and other social networking sites.
Release Music Videos on YouTube or Vimeo
Use YouTube or Vimeo to upload and release music videos for your tracks. Make sure that you use high-quality audio when adding your music to a video file. If you don’t have experience editing videos, then you should think about working with a professional.
It will cost money to hire someone to film a video, but it could be worth the effort. Though, there are plenty of ways to make your own video. You can find free video editing software for creating piecing together a music video. It may take practice, but the more you do it, the better you will get. Over time, you may be able to release your own videos every time that you release a new track.
Whether you hire someone to film a video or if you create yourself, you should share the video on YouTube or Vimeo. Though, in order to use Vimeo for commercial purposes, you’ll need a Vimeo Pro account. If cost is a factor, then use YouTube.
After you’ve uploaded your video, you can share the link on social media. This is the same as sharing your music tracks after you’ve uploaded them to a streaming site. The advantage of releasing music videos is that you may reach more people. Not everyone uses music streaming sites, but YouTube remains one of the most visited sites. Reach a larger audience by releasing your own music videos.
Work with Music Marketing Companies
Working with a music marketing company can help spread awareness about your music. They’ll have experience promoting music online. They can use music promotion sites to send out press releases, press kits, and even music reviews…
Use Music Reviews for Band Promotion
Music reviews are a great way to promote your band. Obviously, you cannot write these reviews yourself. That would be dishonest and is not a good habit to form. Instead, you should rely on professional music writers to give an honest review of your latest music.
For minimal cost, you can get high-quality music reviews. These reviews can be submitted to websites or shared through social media. Music reviews are cost effective and a perfect solution for online music promotion.
The term "Viral Marketing" is often tossed around, without people really knowing what it is or how to harness its power to increase their profits. How does viral marketing really work and how can you use this incredibly effective tactic to make exponential leaps in your exposure?
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