How to Promote Your Music

How to Promote Your Music Through Streaming Sites

There are many different avenues that you could take to promote your music. Though, some roads are more effective than others. Streaming sites are a relatively new way to get your music out to the masses. You do not need to have a major recording contract or be an established act.

Using streaming sites, you can build your fan base and get feedback from people from all over the world. Find out how to promote your music through streaming sites.

The Top Online Music Promotion Sites

First, you should discover the top online music promotion sites. Learn which sites are most effective for music promotion and provide an easy way for you to submit music. The top sites include:

  1. Spotify
  2. SoundCloud
  3. Tidal
  4. Audiomack
  5. YouTube
  6. Vimeo

These sites are not your only option for band promotion, but they are among the best. You do not need to use all of the sites on this list. In fact, you may have trouble taking the time to upload your music to all of these sites at the same time. Instead, focus on a few different platforms. This way, you can respond to comments and track results.


Spotify is the most used streaming site, which could help you grow your fan base. Spotify has made it easier to submit music and has improved the way that they compensate artists for the number of listens each song receives.


Every indie artist should have a SoundCloud account. Established in 2007, SoundCloud is one of the most visited streaming music sites. They are able to attract more than 175 million visitors each month. It is free to use and they offer numerous features that musicians will find beneficial. It is also user-friendly, which gives your fans better access to your music.

SoundCloud is one of the best options for promoting your music online. Watch the following video in order to learn more about the process of promoting your music with SoundCloud:


Tidal is relatively new compared to the other sites on this list. Formed by Jay-Z and a number of other top artists, many people are waiting to see whether this site sinks or swims. Though, there are some advantages to getting involved now.

Having your music on Tidal gives fans access to the highest quality sound. They can listen to your music the way it is meant to be heard, instead of the lower-quality samplings played through Spotify. Also, there is less competition on Tidal right now – other than the big name artists. There are fewer indie artists on Tidal than some of the other sites on this list.


Audiomack is similar to SoundCloud, with a few small differences. With SoundCloud, you can keep track of fan engagement by looking at the number of “listens” your songs have had. With Audiomack, tracks are measured based on whether or not they are trending.

Audiomack also has an easy process, when you want to submit music. You can quickly get your music online and start promoting yourself through online music promotion sites. Audiomack does not receive as much web traffic as SoundCloud, but they are still a major player in the music streaming scene.


If you have put together any videos for your music, YouTube is a great way to reach more fans. It is not overly difficult to create your own music videos. In fact, video production is more accessible than ever. With a basic home video camera and video editing software, you can put together a quality video for any of your music tracks.


Vimeo is alternative to using YouTube. Vimeo does not get as many users as YouTube, but they do allow you to upload high-quality videos. They also have a large creative community. This could potentially be a good site for you to solicit work. You could end up making a few beneficial connections or get offered a licensing opportunity to have your music used in someone else’s video production.

Send Out Your Own Press Release

Once you have your music uploaded, you should take additional steps to promote your music. One of the key steps towards learning how to promote your music is to use press releases. You can direct attention to your newly released music and increase traffic to these streaming sites.

An online press release will help you reach thousands of people within the music industry. This includes A&R reps, music managers, and the media. Use this in conjunction with online music promotion sites to help grow your fan base and establish a name for yourself.

If you want help with a press release, check out our complete “done-for-you” press release package. For one low price, you can generate more buzz around your streaming releases.

Click Here to Reach Thousands of Music Professionals with an Online Press Release Package!

Need more fans? Need more plays and streams? You know your music is good, but how do you get it heard?

If you're looking for a way to get more out of your music game, here are our best performing music promotion strategies... all in one pretty package

Just one small tweak in your marketing strategy can make all the difference.

Once you have the Music Marketing Jumpstart Kit, you'll know exactly what you need to do to take your music to the next level.

Related Articles