What are you doing with your Facebook page? If you’re not posting regular updates that are relevant to your fans and keep them engaged, then the chances are good that you’re missing out. The most effective musician Facebook pages keep fans informed and entertained at the same time.
Managing a Facebook account takes work, but it’s worth the time you put into it. One thing that can help is knowing how to write killer Facebook posts – the kind that will capture fans’ attention and encourage them to share with their friends, too.
Understand Your Fans
The first thing you need to do is understand your fans. You know they love your music, but do you know what else they like? You may want to take a survey either on Facebook or via email to find out a bit more about them.
Knowing how old your fans are, where they live, what other musicians they like, and other information can help you determine the types of content they are most likely to respond to. Then, you can use that information to determine what to share with them.
Write Short Posts
There is no word limitation on Facebook, but the fact that you can combine words with photos, graphics, or video means that you probably don’t have to write much to engage your fans’ interest.
Do you want to get an idea of what we mean? Check out Adele’s Facebook page for inspiration. Many of her posts are extremely brief but they convey her voice and her passions. You can do the same.
The key if you post just a few words is to make them mean something. Reach out to your fans, shout out to a fellow band, or announce an upcoming gig! You can do all of these with just a sentence.
Write Long Posts
All posts don’t need to be short. One of Facebook’s great strengths is that you can use it to tell stories. Because you can use a various formats in one post, you have the opportunity to really make your fans feel that they’re part of the band.
You could upload a series of photos from a gig and tell a meaningful story about something that happened there. Did you have a meeting with a fan that moved you? Did you get a reaction from the crowd that knocked you out? Tell the story – let your fans in on it.
The point of sharing posts on Facebook is to engage your fans. One of the best ways to do that is to ask questions. Not only is it a great way to let them know that you care about them and want to know what they think, you can re-share some of the best responses you get with a shout-out to the fan who wrote it.
For example, you might ask which of your songs is the fans’ favorite and why. You’ll be likely to get a ton of great replies as people share what your music means to them and how they feel about it.
You can also ask questions that aren’t directly about you. Here are some examples:
What was the first concert you went to?
What was the first album or CD you bought?
What song/band is a guilty pleasure for you?
In each of these cases, you can start by sharing your response and then encourage fans to share theirs.
Use a Consistent Voice
When it comes to maintaining a consistent voice on Facebook, you have two options. If you’re a solo artist, it’s pretty easy to be consistent because you’ll be the only one posting. But what if you’re in a band?
1. You can designate one person as the official Facebook spokesperson and have their voice be the voice of your band; or
2. Each band member can post and identify themselves when they do so you call have a say in what goes on your page.
The key is to be consistent within whatever framework you choose. And if you get to the point where you can hire somebody to handle social media for you, make sure they understand your fans and your voice and use it consistently, too.
Facebook can be one of the best tools available for staying in touch with fans and making them feel connected to you and your music. You can even use social media management tools to help you stick to a schedule so you don’t have to worry about missing a post when you’re on the road or in the studio.
Another bonus of using Facebook efficiently is that it can help you attract a manager. Click here to download our book, Music Management for Indie Musicians.