DIY Tips on How to Promote an Upcoming Album Release
Releasing a new album provides a great opportunity to promote your music and possibly make some money selling your record.
So, when you’re preparing for an album release, it’s important to make the most of this opportunity. You’ll need to do everything you can to maximize the exposure that your new album receives. You’ve put in a lot of hard work to complete an album – don’t let it go to waste.
You don’t need a music manager for this. Instead, you can handle your own music promotion. Here are a few DIY tips on how to promote an upcoming album release.
The 5 Stages of Your DIY Music Management Plan
Leading up to the release of your album, there are 5 specific stages that you’ll want to pay attention to. These will form the basis of your overall marketing plan for your upcoming album. This includes:
- Digital music distribution
- Web site content
- Social media marketing
- Email newsletter
- Press releases and reviews
#1 – Digital Music Distribution
Your first consideration should be digital music distribution. This could impact the release date of your album.
For example, it may take longer for your album to get released on certain streaming platforms. If you’re going to release physical copies of your album, you’ll also want to try to coincide the digital release.
Start planning the digital music distribution along with possible physical distribution. You’ll need the links for the digital music or the site where people can buy your music for the rest of these DIY marketing tips.
#2 – Web Site Content
You’ll also need to prepare your website for your new album. This means updating your discography and including links to the sites where fans can purchase or listen to your new music.
You should also create a landing page for your new album. A landing page is a single webpage with one specific focus and one goal. In this case, your one goal is to get people to buy your music.
So, the landing page should include samples of your music or full tracks embedded in a music player. They should be able to listen to the music directly from your site.
Your landing page can also include other media, such as videos or photos. Break up your content so that it’s easy to read. And, include the links to where people can find your music.
You can publish your landing page as soon as possible – before the album release. You could even include a countdown timer on the page that marks the number of days until your album comes out.
#3 – Social Media Marketing
After you’ve created a landing page, you can begin your social media marketing campaign. Let your fans know about your upcoming album release. Share audio clips every few days, to keep people interested in your music.
You can increase your chances of getting people to listen to your music with the help of paid advertising. Facebook ads and Instagram ads both provide useful ways to reach your target audience. For just a few dollars, you can start reaching thousands of people every day.
Use social media to promote your new album, but don’t go overboard. You don’t want to annoy your followers with continuous posts and updates about your album release. This will have the opposite effect that you want.
You still need to use a mixture of shared content and self-promotion on Facebook, Twitter, and Instagram.
Only a portion of your posts should be related to your own music or your new album. The rest should be shared content that you’ve found elsewhere, such as other bands that you think your followers should check out or local events that they should attend.
#4 – Email Newsletter
The next stage of your music promotion is to start sending out email newsletters to your subscribers. Keep them updated.
Send an email letting them know about the release and then follow this up with links once you have links available. You could even offer a discount on your new music to your subscribers.
Your email subscribers will be among your most devoted fans – which means they’re more likely to want to buy your music.
If you want help getting started with email marketing, watch this short instructional video:
#5 – Press Releases and Reviews
Press releases and reviews can help spread the word. You can pay for these press releases or reviews or send emails to music blogs letting them know about your music. It’s not always easy to get people to write about your music.
But, if you keep at it, you’ll eventually get a few bites.
Even a few reviews on the right sites can help attract attention. You can use mentions of your album from these review sites in your marketing material to help promote your album.
The bottom line is that you need to have a plan before you release your album. You can’t just release it and wish for the best. You need to take matters into your own hands.
Start by deciding on a distribution method. You’ll need to decide on this so that you know where to direct people after they’ve visited your landing page or checked out your social media profile.
You’ll also need a landing page, social media marketing, email marketing, and reviews to help attract more listeners.
In addition to these tips, you can pay for quality music reviews. This will help spread the word about your upcoming release while generating buzz with music industry insiders. Click to learn more about these guaranteed music reviews.