Email marketing might not have the feeling of being something new and up to date, but no musician can afford to ignore it as a way of building a fan base, keeping in touch with fans, and promoting their music. In fact, if you’re worried about how to promote your music, building an email list ... Read More
Any band or solo artist who has ever tried to get representation knows that it’s tough to find a manager. The competition is fierce and managers want to represent only those artists they feel will be able to book gigs and sell their music. The whole process can feel like a minefield, and having some ... Read More
One of the biggest mistakes indie artists make when they record is not being ready. They don’t do the prep work they need to do to ensure a smooth production process – and that can have repercussions that extend far beyond the recording studio. Think of it this way. Ultimately, you’re going to have to ... Read More
Considering how visual music is these days, it should come as no surprise that Instagram is a powerful tool that every musician should be using to engage with existing fans and build your fan base. You may know that Instagram started as an app for people to share mobile photography. However, it has expanded into ... Read More
What are you doing with your Facebook page? If you’re not posting regular updates that are relevant to your fans and keep them engaged, then the chances are good that you’re missing out. The most effective musician Facebook pages keep fans informed and entertained at the same time. Managing a Facebook account takes work, but ... Read More
Do you have a monthly newsletter to send to fans? If not, now is the time to start sending ones. Newsletters are the perfect way to stay in touch with fans, build your fan base, and announce news about upcoming tours and recordings. Of course, the key to having a successful fan newsletter is knowing ... Read More
It’s not easy for musicians to build a following. You might have memorable songs and a great look, but unless you hit the jackpot you’ll have to put in a lot of time and energy to promote your music and build your fan base. Self-promotion might not come easily to you, but it doesn’t have ... Read More
How do you tell the story of your life as a musician to your fans? What about music critics? It isn’t uncommon for musicians’ stories to end up becoming as important to fans as their music. The people who love your music also want to know where you’re from and what’s important to you. The ... Read More
Even the best musicians in the world need to build and maintain a fan base. In the old days, before the internet, there were few options available. Musicians could tour, release recordings, and do interviews – and that was pretty much it. In today’s world of online marketing, the process of building a fan base ... Read More
What are you doing with your email list? You might be sending out newsletters, announcing tour dates, or even sharing your latest video. That’s all good – but if you’re not using your list to upsell fans on your merchandise, then you’re missing out on an opportunity to maximize your income. For some musicians, selling ... Read More
Conversion rates are an important metric to monitor. It’s the percent of people that complete the desired action after visiting your website. This could include joining your mailing list or buying a song. You can get thousands of visitors to your website, but the traffic will mean nothing if you can’t convert the traffic into ... Read More
Your artist biography is an essential part of your EPK (electronic press kit). It gives people an immediate image of you (or you and your band). You don’t need to be an experienced writer to craft a compelling bio. You just need to take the time to write, edit and rewrite your biography. The following ... Read More
If you’re trying to make it as a musician, you need to make the most of your available budget. This includes your marketing budget. Luckily, there are ways to promote your music through online marketing that won’t cost you a dime. Eventually, you’ll want to spend money on marketing. This includes the use of paid ... Read More
One of the tasks that you’ll need to deal with when acting as your own music manager, is the signing of booking agreements. These are also referred to as performance agreements or engagement contracts. These contracts are legally binding and apply to any live performance. Whether you’re playing a small gig or a major venue, ... Read More
Are you ready to market your music online, but don’t know where to start? Marketing is all about reaching the right people at the right time with the right message (in this case – music). To do this, you use various marketing platforms, including: Social media Email Video Blogs Paid advertising And plenty of others ... Read More
The local online marketing techniques are often overlooked by musicians. While managing your own music career, there are plenty of resources available to help market your music online. This includes traditional marketing solutions, such as social media and email marketing. But, you should also take advantage of local marketing. There are various strategies that will ... Read More
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