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5 Reasons Why Musicians Need to Build an Email List

5 Reasons Why Musicians Need to Build an Email List

Email marketing might not have the feeling of being something new and up to date, but no musician can afford to ignore it as a way of building a fan base, keeping in touch with fans, and promoting their music. In fact, if you’re worried about how to promote your music, building an email list ... Read More
 
How to Use Instagram to Build Your Fan Base

How to Use Instagram to Build Your Fan Base

Considering how visual music is these days, it should come as no surprise that Instagram is a powerful tool that every musician should be using to engage with existing fans and build your fan base. You may know that Instagram started as an app for people to share mobile photography. However, it has expanded into ... Read More
 
The Components of a Successful Fan Newsletter

The Components of a Successful Fan Newsletter

Do you have a monthly newsletter to send to fans? If not, now is the time to start sending ones. Newsletters are the perfect way to stay in touch with fans, build your fan base, and announce news about upcoming tours and recordings. Of course, the key to having a successful fan newsletter is knowing ... Read More
 
The Secrets of Self-Promotion for Musicians

The Secrets of Self-Promotion for Musicians

It’s not easy for musicians to build a following. You might have memorable songs and a great look, but unless you hit the jackpot you’ll have to put in a lot of time and energy to promote your music and build your fan base. Self-promotion might not come easily to you, but it doesn’t have ... Read More
 
Tips for Writing a Compelling Artist Biography

Tips for Writing a Compelling Artist Biography

How do you tell the story of your life as a musician to your fans? What about music critics? It isn’t uncommon for musicians’ stories to end up becoming as important to fans as their music. The people who love your music also want to know where you’re from and what’s important to you. The ... Read More
 
3 Steps to Use Fan Magnets to Build Your Following

3 Steps to Use Fan Magnets to Build Your Following

Even the best musicians in the world need to build and maintain a fan base. In the old days, before the internet, there were few options available. Musicians could tour, release recordings, and do interviews – and that was pretty much it. In today’s world of online marketing, the process of building a fan base ... Read More
 
Using Your List to Upsell to Fans

Using Your List to Upsell to Fans

What are you doing with your email list? You might be sending out newsletters, announcing tour dates, or even sharing your latest video. That’s all good – but if you’re not using your list to upsell fans on your merchandise, then you’re missing out on an opportunity to maximize your income. For some musicians, selling ... Read More
 
7 Effective Solutions for Improving Your Music Marketing Conversion Rates

7 Effective Solutions for Improving Your Music Marketing Conversion Rates

Conversion rates are an important metric to monitor. It’s the percent of people that complete the desired action after visiting your website. This could include joining your mailing list or buying a song. You can get thousands of visitors to your website, but the traffic will mean nothing if you can’t convert the traffic into ... Read More
 
Music Marketing Tips – 4 Ways to Increase Your Web Traffic Without Spending Money

Music Marketing Tips – 4 Ways to Increase Your Web Traffic Without Spending Money

If you’re trying to make it as a musician, you need to make the most of your available budget. This includes your marketing budget. Luckily, there are ways to promote your music through online marketing that won’t cost you a dime. Eventually, you’ll want to spend money on marketing. This includes the use of paid ... Read More
 
How to Use Local Online Marketing to Boost Your Fan Base and Make More Money

How to Use Local Online Marketing to Boost Your Fan Base and Make More Money

The local online marketing techniques are often overlooked by musicians. While managing your own music career, there are plenty of resources available to help market your music online. This includes traditional marketing solutions, such as social media and email marketing. But, you should also take advantage of local marketing. There are various strategies that will ... Read More
 
How to Make Extra Income by Upselling to Your Fans

How to Make Extra Income by Upselling to Your Fans

Upselling is a powerful marketing technique. It’s used by almost every business – including the stores that you visit each day. When you go to a fast food restaurant, they always ask if you want fries or if you want a value meal. When you visit a convenience store to purchase milk, a cashier may ... Read More
 
5 Email Marketing Tricks That Will Help Keep Your Fans Engaged

5 Email Marketing Tricks That Will Help Keep Your Fans Engaged

Have you ever subscribed to a mailing list? Perhaps you’ve purchased an item online or followed someone online and opted into their email newsletter. Over time, you stop checking these newsletters as frequently. Months may go by without opening an email from a particular source. Eventually, you completely stop paying attention to these emails. This ... Read More
 
How to Create a Social Media Posting Schedule to Gain More Followers

How to Create a Social Media Posting Schedule to Gain More Followers

Social media offers the most cost effective way to market your music. It can easily help you gain more fans and sell more music or merchandise. But, there are a few basic rules that you need to follow. If you want to maximize the benefits of social media for promoting your music, you need to: ... Read More
 
3 Examples of Free Offers to Include in Your Lead Magnet

3 Examples of Free Offers to Include in Your Lead Magnet

A lead magnet, or fan magnet, is a great way to attract new listeners. When you get people to visit your website, you want to get as many of these visitors as possible to complete an action – such as sign up to your mailing list or start following you on social media. Though, the ... Read More
 
5 Basic Truths of Music Marketing That Every Musician Needs to Understand

5 Basic Truths of Music Marketing That Every Musician Needs to Understand

When you’re trying to promote your music career, it’s easy to get wrapped up in the routine. You stick with what you know. But, there are certain steps that you need to take in order to gain fans and earn recognition – including the use of music marketing. Music marketing is something that most musicians ... Read More
 
How to Make Money Marketing Your Music Merchandise

How to Make Money Marketing Your Music Merchandise

If you’re tired of playing gigs for spare change and are struggling to get by, then it’s time to start making more money through online sales. As an artist, you should take advantage of every opportunity to earn a little extra money from your efforts. When it comes to music marketing, at the top of ... Read More