Top 10 Press Release Tips

Top 10 Press Release Tips

When you are an independent artist you become your own promotional department and press. One of the best promotional tools for artists such as yourself is the press release. Your press release will be reaching publications across the nation such as MixMag, The Alternative Music Press (AMP), Billboard Magazine, Google, Yahoo, Excite, Ask Jeeves, and we want you to represent yourself in the best way possible! With our press blasting software, we are sending your information directly to the people that make decisions on what gets published, listened to and sent to you listeners, namely you. We want to send people out something new and innovative regarding you and your music.

A press release needs to be eye catching but factual, and have a unique spin to it. It is important you represent yourself as a band or solo artist, in way that makes you stand out. Essentially you, the artist must have something to offer the discriminating reader. You want to have something relatable, yet factual about your music going out to people who are specialized in dealing with music industry at large. Any tour information, a concert for a charitable cause, a new song, LP, or CD release is imperative to announce. Your career depends upon constant updates to the media about any steps you make in your music career. Most of all a good press release can give you higher response rate and increase the likelihood you will be heard by the right people to further your career.

We offer a press release or bio write up if you would like to have someone from our press department help you. When writing your press release, please remember to include your website, a current e-mail address and a direct link to your social media profile within your submission.

Below are tips that can help you write your press release.

  1. Make sure the information is newsworthy.
  2. Tell the audience that the information is intended for them and why they should continue to read it.
  3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  4. Ask yourself, “How are people going to relate to this and will they be able to connect?”
  5. Make sure the first 10 words of your release are effective, as they are the most important.
  6. Avoid excessive use of adjectives and fancy language.
  7. Deal with the facts.
  8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  9. Make sure you wait until you have something with enough substance to issue a release.
  10. Make it as easy as possible for media representatives to do their jobs

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