Indie Music Promotion Tips

5 Reasons Why Musicians Need to Build an Email List

5 Reasons Why Musicians Need to Build an Email List

Email marketing might not have the feeling of being something new and up to date, but no musician can afford to ignore it as a way of building a fan base, keeping in touch with fans, and promoting their music. In fact, if you’re worried about how to promote your music, building an email list ... Read More
 
5 Things You Need to Know to Get a Music Manager

5 Things You Need to Know to Get a Music Manager

Any band or solo artist who has ever tried to get representation knows that it’s tough to find a manager. The competition is fierce and managers want to represent only those artists they feel will be able to book gigs and sell their music. The whole process can feel like a minefield, and having some ... Read More
 
How to Use Instagram to Build Your Fan Base

How to Use Instagram to Build Your Fan Base

Considering how visual music is these days, it should come as no surprise that Instagram is a powerful tool that every musician should be using to engage with existing fans and build your fan base. You may know that Instagram started as an app for people to share mobile photography. However, it has expanded into ... Read More
 
How to Write Killer Facebook Posts to Engage Your Fans

How to Write Killer Facebook Posts to Engage Your Fans

What are you doing with your Facebook page? If you’re not posting regular updates that are relevant to your fans and keep them engaged, then the chances are good that you’re missing out. The most effective musician Facebook pages keep fans informed and entertained at the same time. Managing a Facebook account takes work, but ... Read More
 
3 Steps to Use Fan Magnets to Build Your Following

3 Steps to Use Fan Magnets to Build Your Following

Even the best musicians in the world need to build and maintain a fan base. In the old days, before the internet, there were few options available. Musicians could tour, release recordings, and do interviews – and that was pretty much it. In today’s world of online marketing, the process of building a fan base ... Read More
 
Using Your List to Upsell to Fans

Using Your List to Upsell to Fans

What are you doing with your email list? You might be sending out newsletters, announcing tour dates, or even sharing your latest video. That’s all good – but if you’re not using your list to upsell fans on your merchandise, then you’re missing out on an opportunity to maximize your income. For some musicians, selling ... Read More
 
7 Effective Solutions for Improving Your Music Marketing Conversion Rates

7 Effective Solutions for Improving Your Music Marketing Conversion Rates

Conversion rates are an important metric to monitor. It’s the percent of people that complete the desired action after visiting your website. This could include joining your mailing list or buying a song. You can get thousands of visitors to your website, but the traffic will mean nothing if you can’t convert the traffic into ... Read More
 
Step by Step Guide to Writing Your Artist Biography

Step by Step Guide to Writing Your Artist Biography

Your artist biography is an essential part of your EPK (electronic press kit). It gives people an immediate image of you (or you and your band). You don’t need to be an experienced writer to craft a compelling bio. You just need to take the time to write, edit and rewrite your biography. The following ... Read More
 
Music Marketing Tips – 4 Ways to Increase Your Web Traffic Without Spending Money

Music Marketing Tips – 4 Ways to Increase Your Web Traffic Without Spending Money

If you’re trying to make it as a musician, you need to make the most of your available budget. This includes your marketing budget. Luckily, there are ways to promote your music through online marketing that won’t cost you a dime. Eventually, you’ll want to spend money on marketing. This includes the use of paid ... Read More
 
Acting as Your Own Music Manager? Learn the Basics of a Good Booking Agreement

Acting as Your Own Music Manager? Learn the Basics of a Good Booking Agreement

One of the tasks that you’ll need to deal with when acting as your own music manager, is the signing of booking agreements. These are also referred to as performance agreements or engagement contracts. These contracts are legally binding and apply to any live performance. Whether you’re playing a small gig or a major venue, ... Read More
 
The Best Music Promotion Platforms Every Musician Needs to Use

The Best Music Promotion Platforms Every Musician Needs to Use

Are you ready to market your music online, but don’t know where to start? Marketing is all about reaching the right people at the right time with the right message (in this case – music). To do this, you use various marketing platforms, including: Social media Email Video Blogs Paid advertising And plenty of others ... Read More
 
How to Use Local Online Marketing to Boost Your Fan Base and Make More Money

How to Use Local Online Marketing to Boost Your Fan Base and Make More Money

The local online marketing techniques are often overlooked by musicians. While managing your own music career, there are plenty of resources available to help market your music online. This includes traditional marketing solutions, such as social media and email marketing. But, you should also take advantage of local marketing. There are various strategies that will ... Read More