There are seven basic elements that every press release should have in terms of content and how it appears:

FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter..

Headline: Skip two lines after your Contact information and use a boldface type.

Dateline: This should be the city your press release is issued from and the date you are mailing your release.

Lead Paragraph: The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).

Text: The main body of your press release where your message should fully develop.

Recap: At the lower left hand corner of your last page restate your product's specifications, highlight a product release date.