Artist Interview: American Standards
Tell us about yourself and your music
American Standards was born of necessity. In a time where music is all too commonly created in a studio- especially of the heavier varieties, American Standards has side stepped the cookie cutter breakdowns and empty messages and opted for something with more passion. We first started in 2011 and since then have released 3 album, played over 250 shows and have shared the stage with some of the most influential bands in our genre such as Every Time I Die, Norma Jean, Atreyu and Emery.
Talk to us more about your latest release
American Standards recorded our upcoming album “The Anti Melody” at Kingsize Soundlabs in Los Angeles and mastered with Brad Boatright at Audiosiege. We chose Kingsize based on its impressive list of clientele (Bad Religion, The Mars Volta, OFF, Letlive) but quickly realized that recording a full length 500 miles from home was much more of a feat then we originally anticipated. We spent several months (and several drives) ensuring that the final product was exactly what we envisioned. In total, I think we added a solid 3k miles to the old van.
What inspired you to write this release?
The Anti Melody continues to expand on sociopolitical themes, corporate greed, media satire and materialism but I feel what makes it unique for an American Standards release is how personal some of the songs are. The release of the album was originally delayed due to the unexpected death of our founding guitarist and soon after the death of my father. We actually went back in and rewrote much of the content so I could deal with these issues. The writing of the lyrics were therapy in a lot of ways and helped me cope with the losses.
Any plans to release a video?
Absolutely. We just finished filming the music video for our first single this past Saturday. That song will be released around March with a second in early April.
Any plans to hit the road?
Our next hometown show is 3/25 at Valley Bar in downtown Phoenix, AZ with Horse The Band. Soon after we’ll be hitting the road covering 12 states in support of our new album “The Anti Melody”.
As an indie artist, how do you brand yourself and your music to stand out from the rest of the artists out there?
Us above no one. Meaning at the end of the day, we are the crowd. We’re the ones struggling to connect just like everyone else. No stage or platform divides us. We’re the first ones at the venue and the last to leave. We spend hours a day responding to everyone and anyone that wants to talk to us. In the world today, there’s no room for rockstar mentalities and the last thing people want is to be sold a “product”. We give them an experience.
Who have you been listening to lately?
2016 gave us so many great releases. We constantly have these on release; Every Time I Die, The Dillinger Escape Plan, Norma Jean, Ken Mode, Heck, Oathbreaker.
Tell us about your passions
The basics. Travel, food, family, friends. I’m a huge nerd for anthologies like The Twilight Zone and more recently Black Mirror. I also love retro gaming.
What else is happening next in your world?
Just gearing up for the new album and everything that comes with it. Hoping I make it back overseas in 2017.
Thanks for an awesome interview, Brandon!